Monday, 31 October 2011

Main Task: Case Study of a Publishing House

A Music magazine company that I've researched is called ‘MusicMags’. MusicMags Company is managed by the Music Magazine Publishers Association and is distributed by Alfred Music Publishing. MusicMags supplies a selection of over two dozen world known magazines to music instrument dealers in the US and Canada. A Unique point about MusicMags is that they make magazines easy with a single point of contact service and a 50% off all cover prices. Also MusicMags offers a broad selection meaning that they title cover every category drums, guitars, bass, pro audio, band and orchestra. MusicMags Company publishes magazines titles for example like ‘Bass Players’, ‘Acoustic Guitars’, ‘Drum!’, ‘DJ Times’, ‘Drumhead’, ‘JazzTimes’, ‘Halftime’, ‘The Beatles’ and many more. There are different types of audience that are targeted by these magazines for example MusicMags Publishes Rock Music and people that are interested in Rock music or have a passion in rock music this magazine will be really beneficial to them. Also people that are interested in bands like ‘The Beatles’ this magazine could be targeted for them because they publish band music yet along Rock, Jazz and solo music. MusicMags have to target different an audience with each magazine that it makes this is because everyone has a different type of taste in their music so this company has to meet every customers needs to satisfy them. Also it will target different audiences because the company ‘MusicMags’ itself also has to make a profit within the business. The company hasn't got any other business interests. Also a interesting fact from MusicMags is that 2,100,000 turn to the business for product knowledge. MusicMags 1400+ retailers collectively earned up to 3.2 times the industry standard in annual revenue per square foot through their MusicMags program.

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